KAAI tells the story of two women with more than 20 years of experience in retail and fashion, who went from boardroom meeting to business flight, but never found a suitable handbag to fit all their needs. The perfect bag needs to be both functional and feminine at the same time, but seemed quite a challenge to find. Putting their ideas together, they decided to create KAAI: handbags that can quite possibly change the slightly chaotic moments in the lives of modern-day women. With a fashionable exterior and a multipurpose interior, the hero handbags of KAAI stand out with their practical solutions and versatility without any aesthetic compromises.

Together with the two women who founded the new handbag brand KAAI, Nightingale was responsible for thinking out the concept behind the KAAI bag and the branding of the product. It was an amazing journey to see the product develop during this creative process.

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